There are probably series of mind-popping questions you’re about to ask: “How to go viral on Instagram? Doesn’t that sound cliché? “Cliché”, as it may sound, is the reality we’re bringing to your fingertips. Have you ever wondered the very juicy acclamation associated with being viral on Instagram? More realistically, there are windows of opportunities: From sponsored trips to endorsement deals? Consistence is required, as well as patience.
Going viral on Instagram doesn’t happen by magic or not only with your camera. There are just simple technicalities to incorporate here and there, and boom; (okay, maybe not boom – It doesn’t happen in the twinkle of an eye) you’re steadily acing the ‘Influencer Pedestal’, probably something equivalent with the ‘Instagram egg’; the all-time record breaker.
So, let’s talk! What are these technicalities?
Going Viral On Instagram
1. Create fun content
This, honestly, cannot be overemphasised. In the corporate world, the interviewer spends averagely, between 6 to 8 seconds, scanning the resume of the prospective employee. Now, let’s have a swap of worlds – The Instagram Populace is the interviewer, you’re the applicant and the content to be put up; is the resume. In our imagination however, we’re not being formal. The goal here is to incite awareness, in the best and creative way possible.
The average human is arguably exposed to stress from work, frustration from family or friends, the hustle and bustle of traffic congestions (especially in this part of the world), and other depression-causing factors; you don’t want to bring some uninteresting, mundane content on their timeline. The average internet user has not got enough patience; remember, this is an interview. So, ask yourself: “At first glance, does this appear appealing? Is it inviting enough?” People like fun and they want fun; something hilarious enough to relieve them of stress. When you are able to proffer solutions to their problems, the rest is history.
You probably see hashtags on posts and have ignored their significance or are acquainted with how they work, but don’t wield them strategically: It is one thing to use hashtags, it is another to use them strategically. There are varying hashtags parading the streets of Instagram – You want to painstakingly select the most appealing ones. Vague hashtags like #fun, #success, #business or #happy may not take you very far. You should wake up to the realities of the competition! Do you know how many Instagram users are there? You want to seize this opportunity and seize it judiciously! Study the trend. Be versatile. You want to know the trending issue in Politics, Entertainment, Photography, Fashion and the like. In an attempt to do all these, it is however essential not to mislead your audience.
3. Post at the right time
Sometime ago, we stumbled upon a post from Hubspot on “the best time to post on Instagram”. We appeared puzzled and thought to ourself: “Really? Best time to post? How fascinating!” My curious instincts do not fail at such and boom! We were on the post. According to Hubspot, the best time to post on Instagram is between 9:00pm and 10:00pm (Nigerian time). The best day to post on Instagram however, is Thursday, not just at 10:00pm, but at 12:00pm, 6:00pm and 11:00pm (Nigerian time).
A daily breakdown is provided by Hubspot below:
Sunday: 5:00pm – 9:00pm
Monday: 6:00pm- 12:00am
Tuesday: 12:00pm, 4:00pm – 1:00am
Wednesday: 12:00pm, 6:00pm, *8:00pm
Thursday: *12:00pm, *6:00pm, *8:00pm-9:00pm
Friday: *12:00pm, 4:00pm – 9:00pm
The fields marked (*) indicate particularly high days of engagement. Time frames are also expressed in Nigerian time.
Since this is an aggregate data, there may be regional and personal preferences to the operations on Instagram. However, appropriate timing plays an unavoidable role in pulling engagements on Instagram which in turn, results in the “Hey! I’ve gone viral” syndrome.
4. Engage. Engage. Engage
Yes! There’s more to Instagram than ‘Likes’ and ‘Followers’ as you already know. How well do you use the ‘Comments Section’? How well do you creatively employ the Instagram Story Bar? How well do use your Captions? The combo of an unusually attractive content with a witty caption is just as ‘delicious’ as your favourite meal. The ‘Caption Bar’ is there for a judicious use, not a reticent one. Tell a story we’ve almost never heard and we’ll be glad to ecstatically react.
Except you’re a celebrity or an acknowledged influencer, we don’t want the stale stories of what you ate last night or how your day went. Fine, your day was terrific? Pique our interest. All these are deliberate steps. Posts landing the ‘Explore page’ have underpinnings of these activities put together, but we don’t see them, we only see the results.
5. Optimise your story
Oh! You left optimisation to blogs and websites? Are you a Tailor with a fantastic knack for creative designs? Use words in the tailoring industry. We know there is a staggeringly high need for fun content, however, spending time and effort in optimising your words gives you an icing on the cake; win-win situation, isn’t it? Just like Google generates search results according to highly-optimised posts, Instagram also operates with algorithms. Do your research on the keywords in your industry. It’s okay to take your time before you finally put up your story – The race isn’t for the swift.
6. Be original
We’re not sure whether to begin this with a plea – Plagiarism shouldn’t be the list of options you want to experiment in this process. Choose originality and quality, always. It might appear like productive results are not yielding from sticking with this, however, it eventually pays. Do not be intimidated by fast-growing or widely-acknowledged posts from peers or colleagues, or even influencers and celebrities. Draw inspiration from your immediate environment and weave a beautiful content. You experimented a recipe which wouldn’t naturally occur to anyone? Oh, please, let’s see the beautiful video.
7. Try again, and again
Here’s our concluding thought: – Be consistent. This, is a process. Wield all we’ve examined over time. You could go out of your way to making consultations from acknowledged influencers. Gather novel experiences on new practices, and… Shall we say ‘boom’ this time?